Mike Karr
有用な競合広告監査は構造を見る
Do not copy the exact line, face, edit or claim. The useful layer is the underlying structure: the viewer called out, the tension created, the proof shown and the action requested.
フック
What made someone stop in the first few seconds?
アングル
Why should this buyer care now?
証明
What evidence made the promise feel believable?
コピーせずにリミックスする方法
Keep the strategic pattern and change the product story, evidence, creator persona, visual sequence and words. That gives you a testable concept without lifting the original execution.