Mike Karr
Una auditoría útil de anuncios competidores es estructural
Do not copy the exact line, face, edit or claim. The useful layer is the underlying structure: the viewer called out, the tension created, the proof shown and the action requested.
Hook
What made someone stop in the first few seconds?
Ángulo
Why should this buyer care now?
Prueba
What evidence made the promise feel believable?
Cómo remixar sin clonar
Keep the strategic pattern and change the product story, evidence, creator persona, visual sequence and words. That gives you a testable concept without lifting the original execution.