Kreopatra
Create video

Competitor creative scanner

Turn a live competitor ad into a clean remix brief.

Paste an ad library link, landing page URL or rough notes. The audit separates what is useful from what should not be copied: hook, angle, proof, CTA, remix ideas and risk notes.

Mike Karr Free tool Competitor ad audit Updated
Hookfirst 3 seconds
Anglewhy now
Proofwhy believe
CTAwhat next
Input Ad evidence
Optional. This local version reads the URL text and your notes; API fetching can come later.

How to use this

Separate signal from execution before you remix.

The audit starts from evidence you can see in the ad. It then turns that evidence into a new concept that keeps the strategic pattern but changes the words, creator, proof and visual sequence.

Keep

The buyer tension, proof type and conversion logic.

Change

The exact phrasing, claim, visuals, creator identity and CTA wording.

Scan Pattern map

Diagnostic readout

Competitor ad pattern map

Add an ad link or notes above to get a structured teardown.

Remix board

Steal the structure, not the execution.

Copy risk

Things to change before testing.

Brief Fresh concept

Remix-ready output

A new video concept built from the pattern.

Turn into script

A useful competitor ad audit is structural

Do not copy the exact line, face, edit or claim. The useful layer is the underlying structure: the viewer called out, the tension created, the proof shown and the action requested.

Hook

What made someone stop in the first few seconds?

Angle

Why should this buyer care now?

Proof

What evidence made the promise feel believable?

How to remix without cloning

Keep the strategic pattern and change the product story, evidence, creator persona, visual sequence and words. That gives you a testable concept without lifting the original execution.

Ad Hook Generator UGC Script Generator Competitor ad analysis guide