Creative testing planner
Enter a product, audience and test goal. The generator creates a practical matrix of angles, hooks, proof moments, formats and priorities for your next batch of video ads.
Mike Karr
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Ad angle matrix
Updated
What this gives you
A useful matrix keeps one variable clear at a time: angle, hook, proof, persona or format. That makes the test easier to read after spend starts.
One safer concept based on a clear problem or proof moment.
Several angles that change the hook without changing everything else.
A short note for what each concept is supposed to prove.
Creative test map
Fill the form above to generate a batch of concepts.
Generated test batch
Use the first row as a control, then produce the next concepts as controlled variations.
| Priority | Angle | Hook | Proof | Format | Learning goal |
|---|
Video-ready batch
Creative testing gets messy when every video changes the hook, persona, proof, format and CTA at the same time. A matrix keeps the batch organized so you can see which angle is carrying the result.
Produce the safest concept first, then two or three variations that change one key part. If one angle wins, create the next batch around that winner instead of starting from a blank prompt.