Mike Karr
Uma auditoria útil de anúncio concorrente é estrutural
Do not copy the exact line, face, edit or claim. The useful layer is the underlying structure: the viewer called out, the tension created, the proof shown and the action requested.
Hook
What made someone stop in the first few seconds?
Ângulo
Why should this buyer care now?
Prova
What evidence made the promise feel believable?
Como remixar sem clonar
Keep the strategic pattern and change the product story, evidence, creator persona, visual sequence and words. That gives you a testable concept without lifting the original execution.