Mike Karr
この商品ページアングル発見ツールの仕組み
Product pages usually contain benefits, objections, proof, use cases and offers in one place. Ads work better when each creative tests one of those ideas instead of trying to say everything.
This tool converts product context into angle candidates. Use it before writing hooks, scripts or avatar prompts so the creative test has a clear reason to exist.
テストする価値のあるアングルタイプ
問題の解消
Start with a pain the buyer already feels, then show the simplest product moment.
反論の反転
Start with doubt, price, effort or trust, then prove the objection is smaller than expected.
習慣のアップグレード
Attach the product to a habit or job the buyer already understands.
比較
Make the old way, manual workaround or competitor habit feel less obvious.
証明を先に
Lead with the most visual proof moment before explaining the product.
アイデンティティ
Call out the exact buyer, use case or category tension in the first line.