Mike Karr
シンプルなUGC台本フォーミュラ
The strongest short UGC ads usually follow a compact pattern: hook the exact viewer, show the problem, prove the product changes something, handle one objection, and close with a specific next step.
フック
One sentence that stops the scroll and names the viewer's situation.
証明
A demo, comparison, screenshot, quote or visual moment that makes the claim concrete.
CTA
A simple action that follows naturally from the story: try it, compare it, generate it, save it.
最初の台本の後にテストすること
Keep the same script spine and vary one thing at a time: the hook, the creator style, the proof moment or the CTA. That gives you a clean read instead of a pile of unrelated videos.