Mike Karr
Como este finder de ângulos de página de produto funciona
Product pages usually contain benefits, objections, proof, use cases and offers in one place. Ads work better when each creative tests one of those ideas instead of trying to say everything.
This tool converts product context into angle candidates. Use it before writing hooks, scripts or avatar prompts so the creative test has a clear reason to exist.
Tipos de ângulo que vale testar
Alívio do problema
Start with a pain the buyer already feels, then show the simplest product moment.
Reversão de objeção
Start with doubt, price, effort or trust, then prove the objection is smaller than expected.
Melhoria da rotina
Attach the product to a habit or job the buyer already understands.
Comparação
Make the old way, manual workaround or competitor habit feel less obvious.
Prova primeiro
Lead with the most visual proof moment before explaining the product.
Identidade
Call out the exact buyer, use case or category tension in the first line.