Mike KarrWhen a brand wants a recognizable creator in many ad variations, a clear license is the foundation. This checklist helps marketing and production teams ask the right questions before generating assets.
Name every licensed element
Specify face, voice, name, image, footage, mannerisms and any digital replica. Do not assume that a permission to publish a filmed video automatically covers synthetic generations.
Define where and how the ads run
Write down paid social, landing pages, email, marketplaces, whitelisting, client accounts, languages, territories and campaign duration. Include whether new edits and translations are allowed.
Agree on the creative boundary
Set expectations for scripts, claims, wardrobe, product use, competitor references, political or sensitive categories and approval timing. This protects both the creator and the brand from an unexpected use.
Plan expiry, takedown and deletion
Document what happens when the term ends: stop media, remove pages, disable new generations and delete or return source materials where the agreement requires it.
Connect the contract to production
Store the license ID in the brief and require it before an avatar can be selected. In Kreopatra, the useful product workflow is rights-aware creative production: choose an approved input, generate variations, then keep the record with the output.
This is general information, not legal advice. Rules vary by jurisdiction, platform, claim and contract. Have counsel or a qualified compliance reviewer check the final campaign before launch.