Mike KarrAI can make ad production faster, but it does not remove the obligations that come with a paid claim, a synthetic likeness or a customer testimonial. Use this checklist before publishing an AI-assisted ad.
Start with the claim, not the avatar
Write down the exact promise the ad makes. A photorealistic avatar, a real creator, and a voice clone can all create the same compliance problem if the message implies an experience, result or endorsement that is not true. Keep evidence for performance, health, safety and savings claims before production.
Check permission and identity rights
Confirm that you have permission for the face, voice, name, footage and product demonstration. A stock avatar license may not cover a celebrity resemblance, a cloned voice, paid media, derivative edits or every territory. Store the agreement with the creative brief.
Make material connections clear
If a creator, actor or avatar is connected to the advertiser through payment, free product, an affiliate relationship or another material connection, make the relationship clear where people will see the endorsement. Disclosures should be easy to notice and understand, not hidden in a caption or buried after the call to action.
Label synthetic content when the context requires it
Platform rules and local laws can require transparency when content is AI-generated or manipulated. Build a review step for the markets and platforms where the ad will run, especially when a realistic person appears to say or do something that never happened.
Keep an approval trail
Save the source claim, evidence, release or license, disclosure copy, final export and approver. This makes creative iteration safer: a new hook or translation should trigger a quick review instead of silently changing the meaning of the original ad.
This is general information, not legal advice. Rules vary by jurisdiction, platform, claim and contract. Have counsel or a qualified compliance reviewer check the final campaign before launch.