Mike KarrAn avatar library becomes useful when it helps a team make a decision. Instead of sorting faces only by appearance, tag each option by delivery, audience fit, product handling and rights coverage.
Create useful tags
Tag accent and language, age range, energy, camera style, niche familiarity, product interaction, testimonial suitability and supported formats. These tags turn browsing into a creative brief.
Separate stock, fictional and licensed people
The source of the performance changes what the ad can honestly say and what agreement is required. Make the rights basis visible to the person choosing an avatar.
Show the performance, not just the headshot
A short preview reveals pacing, eye line, gestures and product-handling quality. A still image is useful for selection, but not enough for a production decision.
Pair avatars with hooks and angles
Recommend a few hook types for each delivery style: problem callout, proof-first demo, objection reversal or creator review. The pairing is more useful than a generic list of faces.
Keep availability current
Record license expiry, language coverage, paid-media permissions and any category restrictions. Remove stale options before they appear in a new campaign.
This is general information, not legal advice. Rules vary by jurisdiction, platform, claim and contract. Have counsel or a qualified compliance reviewer check the final campaign before launch.