Habit trackers can all sound like lists, reminders and streaks unless the ad makes the experience concrete.
Mobile app · Habit tracking · Creative refresh
Como a Pixelio fez o rastreamento de hábitos parecer mais um jogo
A focused creative sprint turned a familiar habit-tracker pitch into a more vivid story about quests, progress and making small routines easier to stick with.
App install creativeFounder-led storyDemonstração do produto
Try Kreopatra ↗The challenge
“Crie hábitos melhores” soava como qualquer outro tracker
Pixelio had a habit-tracking app with a game-like progress loop, but a generic productivity pitch did not make that difference obvious. The team needed to show how the app worked and give new audiences a reason to imagine using it in their own routine.
A talking-head explanation alone left viewers guessing what happens after they add a habit.
Founder story, product walkthrough and relatable routine moments could each make the game mechanic click for a different viewer.
Kreopatra workflow
Sprint criativo Quest-to-Click
Translate the app’s core loop into a few simple ad stories, then test different openings and product-demo moments before scaling the strongest explanation.
Show how one small daily action can feel like progress in a game, not another item on a to-do list.
Bring the interface into the story: choose a habit, complete it, and see the next milestone.
Speak to people who have downloaded trackers before but struggled to return after missing a day.
01
Write 12 message variations
Three angles × two opening hooks × two product-demo sequences, all grounded in the same app features.
02
Build creator-style videos around the real interface
Pair a founder or avatar opening with app screen capture so the promise and the product experience appear together.
03
Read past the click
Compare hook retention and click-through with install and onboarding completion, then give the strongest explanation another round.
Pixelio · founder-led habit tracker ad · 41 seconds · French
Launch creative
Uma premissa guiada pelo fundador torna a diferença do produto fácil de lembrar.
The Pixelio video opens with its founder saying they built an app that turns life into a video game. That first-person premise gives the rest of the ad a clear question to answer: what does that feel like in the app?
The founder-led framing stays consistent, while opening hooks and product-demo moments are explored to find the clearest way to show the game-like loop.
Results at a glance
Uma história mais clara para testar contra a qualidade das instalações
The sprint gave Pixelio a structured way to compare the game-like promise with more familiar habit-tracker messaging, then check whether the attention translated into useful app activity.
Two-week test · App features and onboarding flow held constant while the creative story varied.
The takeaway
Don’t just say the app changes habits. Show the little game loop that makes someone want to come back.
About Pixelio
Pequenas vitórias, tornadas visíveis.
Pixelio — Habit Tracker RPG — is a habit-tracking app built around daily quests and visible progress, helping people turn routines into a game-like experience.