The expert needed to sound helpful and natural, not like a script translated word for word.
Pet care · European expansion · Localization
Dogobonsが獣医主導の広告コンセプトを欧州3市場へ展開した方法
Dogobons adapted one trusted expert story into locally voiced video ads for Spain, France and Germany—without finding and briefing a new influencer in every country.
Multilingual videoExpert-led creativeEuropean launch
Try Kreopatra ↗The challenge
役立つ専門家ストーリーを各市場でローカルに感じさせる必要があった
Dogobons wanted to introduce its pet allergy and immunity supplement across Europe. A veterinarian explaining recognizable symptoms gave the story a clear trust cue, but a separate local creator search, shoot and edit for every country would slow the launch and fragment the message.
Finding a suitable pet-care creator, shipping product and coordinating a shoot in each country could stretch the launch calendar.
Symptom education and supplement claims had to stay accurate as scripts and voice delivery changed by locale.
Kreopatra workflow
1つの専門家ストーリーと複数のローカルシグナルのループ
Build one approved expert-led narrative, then localize the language and delivery while keeping the product facts, safety language and offer under control.
元になるストーリー
A veterinarian explains three common signs of canine allergies, then introduces the supplement as a supportive next step.
ローカルな伝え方
Rewrite the opening in natural French, keep the reassuring expert tone and make the product explanation concise.
明確な商品文脈
Use a direct symptom-led hook, plain language and a careful distinction between support and treatment.
01
Start with the trust-building format
Use an expert on camera to name recognizable signs, explain what they may indicate and introduce the product without overpromising.
02
Localize scripts and voice delivery
Adapt phrasing, pacing, captions and pronunciation for France and Germany using Kreopatra’s ready video formats—no separate local influencer search for the first test.
03
Review locally, then test each market
Have a fluent reviewer check the language and approved claims. Launch the same creative hypotheses by market, then read results against local baselines.
Keep consistent
商品の真実
Ingredient facts, dosage directions, approved claims, disclaimers and offer terms.
Adapt by market
どう聞こえるか
Hook, phrasing, voice, subtitles, cultural references and the order of the explanation.
Dogobons · veterinarian-led pet allergy ad · 48 seconds · Spanish
Launch creative
専門家がサインを説明し、商品が次の一歩を示す。
The Dogobons ad opens with a pet-owner concern, then a veterinarian explains three common signs of canine allergy before introducing the supplement. That expert-led educational structure forms the core creative that Dogobons adapts across languages.
The educational structure stays consistent in every market, while the voice, phrasing and cultural references are localized to keep the expert delivery natural in each country.
Results at a glance
1つの制作ワークフロー、3つの市場対応版。
The localization workflow gave Dogobons a way to test the same core product story in multiple markets before commissioning local creator shoots for the concepts that showed promise.
Three-market pilot · Local language review included · Paid media spend excluded from production costs.
The takeaway
Scale the expert story across borders; localize the voice before you localize the production crew.
About Dogobons
日々のケアルーティンのためのペットウェルネス。
Dogobons makes daily pet-care supplements designed to support skin comfort and immune health. Its educational creative starts with questions pet owners already ask.